OPENER CI Renewal
by OPENER Design Studio
Intro
OPENER is a professional PCO (Professional Congress Organizer) with over a decade of experience in planning and executing international conferences.
Celebrating our 10th anniversary, we are undertaking a company-wide rebranding initiative to elevate our position as a leading global brand—grounded in the expertise and trust we’ve built over the years.
This rebranding is not a mere visual update, but a strategic inflection point aimed at unlocking future growth opportunities and establishing a more sustainable business model.
Rather than staying within the bounds of our existing capabilities, OPENER is committed to creating new value and experiences while strengthening our global competitiveness.
Under the theme “All New Changing,” this CI renewal reflects our determination to continuously evolve, innovate, and align with global standards as we move into the next chapter of our journey.
Concept
The new OPENER logo is designed to clearly convey the brand’s vision and direction through its simple and intentional form.
By using only the word “OPENER” in a bold and minimal design, the logo captures the brand’s unique energy and progressive spirit,
while expressing the trust we have built over the years with greater clarity.
The clean, gothic-style typeface ensures excellent readability across both online and offline platforms,
making the logo highly adaptable and consistent across various applications—from digital content and print materials to spatial branding.
This rebranding marks a significant milestone for OPENER, symbolizing our scalability and long-term sustainability in an ever-evolving global landscape.
Brand Slogan
Some experiences fade once you leave the physical space where they happened.
But OPENER is a company that envisions what comes after the experience.
Like a memory that brings joy even long after the moment has passed, our new slogan,
“Beyond Boundaries, Infinite Exploration”
reflects OPENER’s promise to go beyond well-executed planning, operations, and design.
It represents our commitment to propose new worlds, discover new values, and lead a collective leap toward a more inspired future.
